In a physical altercation, the Pivot Principle teaches us to increase the effectiveness of a technique by changing the angle of its application. In life, we use it to change our perspective on a person, product, or process for enhanced efficiency.

In chapter twenty-two, Rener breaks down the biggest mistake he made when launching his apparel company, Quikflip, and how the Pivot Principle set the company on a whole new path that ultimately led to Disneyland!