The 32 Principles: Chapter 9

Chapter 9

The River Principle

In a fight, and in life, the River Principle teaches us to overcome opposition by flowing around it.

In chapter nine, Rener chronicles the time he flowed passed his frustration to invent a product that landed him on the ABC hit TV show, Shark Tank.

The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

The 32 Principles

Harnessing the Power of Jiu-Jitsu to Succeed in Business, Relationships, and Life

Overcome any obstacle life throws at you by thinking and responding like a world-class martial artist—without ever setting foot on the mat.

“I learned these 32 Principles over decades of jiu-jitsu practice... Rener Gracie codifies them in a simple, clear, digestible way, making them accessible to any person in any situation, regardless of whether they are a black belt in jiu-jitsu or have never learned a martial art.”

-JOCKO WILLINK

retired US Navy SEAL, #1 New York Times bestselling author, podcaster, and entrepreneur

“Jiu-jitsu is a super power. Whether it’s used to protect yourself and your family, or in your professional pursuits, it provides an inscalable advantage. Rener Gracie... brilliantly breaks down these universal problem-solving principles in real time for use in any environment.”

-TIM KENNEDY

former UFC fighter, US Special Forces Operator, New York Times bestselling author, and entrepreneur

“By presenting the 32 priniciples in such a clear and easy-to-learn format, Rener Gracie extends the profound benefits of his family’s fighting system far beyond the world of martial arts and into the realm of how to live a meaningful life.”

-ED O'NEILL

actor

“A must-read for anyone seeking to succeed in life... I love the analogies and practical advice this book has on how the principles of jiu-jitsu can be applied beyond the mat to achieve success in all aspects of life.”

-CYNTHIA ROTHROCK

five-time undefeated world champion martial artist, action star, and Black Belt Magazine Hall of Fame inductee

-JOCKO WILLINK

retired US Navy SEAL, #1 New York Times bestselling author, podcaster, and entrepreneur

-TIM KENNEDY

former UFC fighter, US Special Forces Operator, New York Times bestselling author, and entrepreneur

-ED O'NEILL

actor

-CYNTHIA ROTHROCK

five-time undefeated world champion martial artist, action star, and Black Belt Magazine Hall of Fame inductee

-JOCKO WILLINK

retired US Navy SEAL, #1 New York Times bestselling author, podcaster, and entrepreneur

-TIM KENNEDY

former UFC fighter, US Special Forces Operator, New York Times bestselling author, and entrepreneur

-ED O'NEILL

actor

-CYNTHIA ROTHROCK

five-time undefeated world champion martial artist, action star, and Black Belt Magazine Hall of Fame inductee

Foreword by Jocko Willink • Click here to read